Mission & Vision


The mission of the University of Florida’s Tourism Crisis Management Initiative is to develop research-driven solutions to crises that address planning, preparedness, response, and recovery in local, state, and national tourism economies.


The vision of the Tourism Crisis Management Initiative is to be the premiere international tourism crisis management institute providing innovative scholarly and applied research driven service to private and public sectors. Quality research is facilitated through interdisciplinary teams of experts with experience and knowledge in problem solving.